
RESUME
SUMMARY
Creative marketing executive with strong attention to detail, expertise in translating all aspects of branding and production.
Effectively manage production teams while fostering a creative environment that maximizes human and financial resources. Known for applying a wide range of styles and approaches to meet diverse client needs.
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PROFESSIONAL EXPERIENCE
MIWORLD ACCESSORIES 10/18-3/20
Creative Director/Makeup Division
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Created and built makeup division.
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Designed packaging for Kensie, Catharine Malendrino, Issac Mitzrah, and C.Wonder brands.
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Researching and developing the hands-on creative concepts and preparing presentation for internal clients and external clients.
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Creating and preparing design materials as needed for sales, marketing meetings, and presentations.
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Managing recurring projects and upgrades to meet new industry standards.
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Critique and providing creative inspiration and articulating art direction including typography, layout, brand guideline and color principle to creative designers and production designers.
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Unique Packaging Concepts, create product line strategy, and collaborate in visual brand building for a variety of clients.
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Create mock ups and line list for client presentation, sale meetings and show room displays.
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Create F.A.’s (Factory Art Die lines) for manufacturing factories domestic and international to use for production.
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Create visually stunning sales sheets to send to big box store buyers.
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Create PDQ’s for products to match store specification and Maximize number of product that can fit shelf space.
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Negotiate wholesale pricing for all makeup products.
AZZURE HOME 1/16-9/18
Art Director/Packaging​
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Create budget for new design concepts and products.
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Develop unique packaging concepts, create product line strategy, and collaborate in visual brand-building for a variety of clients.
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Designed packaging for Azzure Home, Berry Winkle, and MRKT Finds.
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Create mock ups and line list for client presentation, sale meetings and show room displays.
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Create F.A.'s (Factory Art) for manufacturing companies domestic and international to use for production.
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Create trend boards to forecast seasonal and holiday aesthetics for all 4 quarters of the year.
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Photographer for product shots.
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Photo Retouching and color corrections.
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Created logos for sub-brands.
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Sketch concepts for new products and new brands.
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BYTECH 3/14-12/15
Sr. Graphic Designer/Tech Packaging
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Develop unique packaging concepts, create product line strategy, and collaborate in visual brand-building for a variety of clients.
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Designed packaging for Case Logic, B-icon, Bytech, and Tech Bits.
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Create mock ups and line list for client presentation, sale meetings and show room displays.
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Create F.A.'s (Factory Art) for manufacturing companies domestic and international to use for production.
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Photographer for product shots.
Enchante Accessiories Inc. 3/12-3/14
Graphic Designer/Cosmetic Packaging Designer
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Develop unique packaging concepts, create product line strategy, and collaborate in visual brand-building for a variety of clients.
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Designed packaging for Ellen Tracy, Max Studio, Beauty Concepts, Marina & Demme, Bath & Body Collection, Hot Topics, Live Green, Body Prescription, Skechers and Bam Boo Spa.
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Create mock ups and line list for client presentation, sale meetings and show room displays.
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Create F.A.'s (Factory Art) for manufacturing companies domestic and international to use for production.
The B Side Project Gallery & Studio 7/11-2/12
Graphic Designer
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Manage accounts and projects, working within budget and scheduling requirements.
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Produced graphics for flyers, postcards, posters, t-shirts, business cards, and other promotional materials.
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Confer with client to determine objectives, budget, background information, presentation approaches, styles, and techniques.
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Report to Art Director to discuss client requirements and presentation concepts to coordinate creative activities.
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Review and approve proofs of printed copy and art developed by Jr. designer.
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Created online marketing strategy. Implemented and advertised gallery events and gallery artist thru a host of online social networks such as Face book, Twitter.
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Recruit new artist for gallery events.
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Present visual presentation directives in a written format for each exhibit.
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Implemented Grass Roots outdoor campaign for trade show and vendor events.
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ABC Graphic Inc. 2/08-6/11
Crest & Seal Designer
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Produced Heraldry logos for flyers, postcards, posters, press releases, press kits, t-shirts, business cards, and other promotional materials.
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Designed Crest & Seal for over 300 Bishops.
Easy Printing 123 4/05-1/08
Jr. Graphic Designer/Production Artist
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Designed Artwork for T-shirt Design.
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Maintained operational condition of screens and presses.
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Operated manual & automatic screen printing machines.
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Maintained and Controlled Inventory.
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Advised customers on textile selection and artwork.
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Review work output for quality control and adherence to work order request.
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Maintained daily records of jobs printed and stores related materials in database.
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Organizes production work schedules for processing request orders for each phase of the production.
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Generated new business and acquired new clients for company by promoting on Social Media Networks such as: Facebook, twitter, instagram etc...
EDUCATION
Grapic Design Major
Katharine Gibbs School, New York, NY
Associates Degree/ Graduated 2000
Communications Major
Mary Mount Manhattan College, New York, NY
9/94-5/96
SKILLS
Macintosh and PC Platforms: Adobe Photoshop CC, Adobe Illustrator CC, Adobe In Design CC, Adobe Premiere CC, Coral Draw X7, Microsoft Word, Microsoft Excel, Microsoft Publisher