RESUME

SUMMARY

Creative marketing executive with strong attention to detail, expertise in translating all aspects of branding and production.

 

Effectively manage production teams while fostering a creative environment that maximizes human and financial resources. Known for applying a wide range of styles and approaches to meet diverse client needs.

PROFESSIONAL EXPERIENCE

MIWORLD ACCESSORIES 10/18-3/20  

Creative Director/Makeup Division

  • Created and built makeup division.

  • Designed packaging for Kensie, Catharine Malendrino, Issac Mitzrah, and C.Wonder brands.

  • Researching and developing the hands-on creative concepts and preparing presentation for internal clients and external clients.

  • Creating and preparing design materials as needed for sales, marketing meetings, and presentations.

  • Managing recurring projects and upgrades to meet new industry standards.

  • Critique and providing creative inspiration and articulating art direction including typography, layout, brand guideline and color principle to creative designers and production designers.

  • Unique Packaging Concepts, create product line strategy, and collaborate in visual brand building for a variety of clients.

  • Create mock ups and line list for client presentation, sale meetings and show room displays.

  • Create F.A.’s (Factory Art Die lines) for manufacturing factories domestic and international to use for production.

  • Create visually stunning sales sheets to send to big box store buyers.

  • Create PDQ’s for products to match store specification and Maximize number of product that can fit shelf space.

  • Negotiate wholesale pricing for all makeup products. 

AZZURE HOME 1/16-9/18 

Art Director/Packaging

  • Create budget for new design concepts and products.

  • Develop unique packaging concepts, create product line strategy, and collaborate in visual brand-building for a variety of clients.

  • Designed packaging for Azzure Home, Berry Winkle, and MRKT Finds.

  • Create mock ups and line list for client presentation, sale meetings and show room displays.

  • Create F.A.'s (Factory Art) for manufacturing companies domestic and international to use for production.

  • Create trend boards to forecast seasonal and holiday aesthetics for all 4 quarters of the year.

  • Photographer for product shots.

  • Photo Retouching and color corrections.

  • Created logos for sub-brands.

  • Sketch concepts for new products and new brands.

BYTECH 3/14-12/15 

Sr. Graphic Designer/Tech Packaging

  • Develop unique packaging concepts, create product line strategy, and collaborate in visual brand-building for a variety of clients.

  • Designed packaging for Case Logic, B-icon, Bytech, and Tech Bits.

  • Create mock ups and line list for client presentation, sale meetings and show room displays.

  • Create F.A.'s (Factory Art) for manufacturing companies domestic and international to use for production.

  • Photographer for product shots.

Enchante Accessiories Inc. 3/12-3/14

Graphic Designer/Cosmetic Packaging Designer

  • Develop unique packaging concepts, create product line strategy, and collaborate in visual brand-building for a variety of clients.

  • Designed packaging for Ellen Tracy, Max Studio, Beauty Concepts, Marina & Demme, Bath & Body Collection, Hot Topics, Live Green, Body Prescription, Skechers and Bam Boo Spa.

  • Create mock ups and line list for client presentation, sale meetings and show room displays.

  • Create F.A.'s (Factory Art) for manufacturing companies domestic and international to use for production.

The B Side Project Gallery & Studio 7/11-2/12

Graphic Designer

  • Manage accounts and projects, working within budget and scheduling requirements.

  • Produced graphics for flyers, postcards, posters, t-shirts, business cards, and other promotional materials.

  • Confer with client to determine objectives, budget, background information, presentation approaches, styles, and techniques.

  • Report to Art Director to discuss client requirements and presentation concepts to coordinate creative activities.

  • Review and approve proofs of printed copy and art developed by Jr. designer.

  • Created online marketing strategy. Implemented and advertised gallery events and gallery artist thru a host of online social networks such as Face book, Twitter.

  • Recruit new artist for gallery events.

  • Present visual presentation directives in a written format for each exhibit.

  • Implemented Grass Roots outdoor campaign for trade show and vendor events.

ABC Graphic Inc.  2/08-6/11

Crest & Seal Designer

  • Produced Heraldry logos for flyers, postcards, posters, press releases, press kits, t-shirts, business cards, and other promotional materials.

  • Designed Crest & Seal for over 300 Bishops.

Easy Printing 123  4/05-1/08

Jr. Graphic Designer/Production Artist

  • Designed Artwork for T-shirt Design.

  • Maintained operational condition of screens and presses.

  • Operated manual & automatic screen printing machines.

  • Maintained and Controlled Inventory.

  • Advised customers on textile selection and artwork.

  • Review work output for quality control and adherence to work order request.

  • Maintained daily records of jobs printed and stores related materials in database.

  • Organizes production work schedules for processing request orders for each phase of the production.

  • Generated new business and acquired new clients for company by promoting on Social Media Networks such as: Facebook, twitter, instagram etc...

EDUCATION

Grapic Design Major

Katharine Gibbs School, New York, NY

Associates Degree/ Graduated 2000

 

Communications Major

Mary Mount Manhattan College, New York, NY

9/94-5/96

 

SKILLS

Macintosh and PC Platforms: Adobe Photoshop CC, Adobe Illustrator CC, Adobe In Design CC, Adobe Premiere CC, Coral Draw X7, Microsoft Word, Microsoft Excel, Microsoft Publisher